by Michael Vincent D. Cajulao
ZAMBOANGA
CITY, May 13 (PIA) – Bright Leaf Awards formally invited local
tri-media personalities in the city to participate in the 6th Bright
Leaf Agriculture Journalism contest in a press briefing this morning.
The contest’s aim is to search for
the best write up, television program or segment, radio program, and photos
focusing on the current agricultural issues and best farming practices on
environmental care, safety, and crop sustainability.
COZOZ Incorporated’s Mr. David Isaac
Buenaventura, Bright Leaf Agriculture Secretariat Project Manager, said the
activity also aims to build awareness and support in agriculture thru
information coming from the media.
Launched in 2007, Buenaventura said
they came here in the city to encourage more participation from Mindanao media
men.
“Knowing that your region, and the
whole of Mindanao as an agricultural area, we are encouraging more media
practitioners to participate in our activity. Usually, much of our entries came
from Luzon. However, our last year’s winner came from Cagayan De Oro City”,
Buenaventura said.
The categories for Bright Leaf Awards
include Agriculture Story of the Year, Tobacco Story of the Year, Best
Television Program or Segment, Best Radio Program or Segment, Agriculture Photo
of the Year, Tobacco Photo of the Year, Best Regional News story, Best National
News Story, Best Regional Feature News Story, Best National Feature Story, and
a special Oriental Leaf Awards, a category synonymous to a grand slam award.
This award will be given to those who won for three (3) consecutive years.
The Bright Leaf Agriculture
Journalism Award is organized by Philip Morris Philippines as part of its
corporate social responsibility, in partnership with COZOZ, Inc.
Submission of entries will start on
May 21 until August 31, 2012. Participants can submit their entries to Bright
Leaf Secretariat, c/o COZOZ Inc., 1102 P. Ocampo corner Conchu Streets, Malate,
Manila. They can also be reached thru telephone numbers (02) 522-8782 or
525-2525. Interested individuals can also visit them at their website at www.thebrightleafawards.com for more
details, although this website will be officially launched on May 21st.
Big prizes await the winners of the
said contest from cash prizes, with international agricultural travels, to
gadgets like iPad. (MVC/PIA9-ZBST)
