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Monday, June 25, 2012

Making life better on a crispy, crunchy chicharon


by Franklin P. Gumapon

SIBUTAD, Zamboanga del Norte - -Several years back his life used to be too difficult – no permanent job, no decent home and not enough food on the table. In those trying times, his only source of strength was his family who stuck to him no matter what.

Antonio M. Daboda, 63, and a resident of Sibutad, Zamboanga del Norte obliged the Philippine Information Agency (PIA) with an interview on how he started his chicharon business.  

The interview was held at the house of his son where some workers were packing chicharon made of cow and carabao rinds. Provincial team leader Alex Sabal of the Department of Social Welfare and Development (DSWD)-Zamboanga del Norte Field Office and Municipal Social Welfare Officer Gertrudes T. Navaja of Sibutad town were there to help elicit clear responses from Antonio who is a beneficiary of DSWD’s Self-Employment Assistance-Kabayan (SEA-K) project.

P4,000 capital seed fund

Before he started his own chicharron business, Antonio served as a worker of a chicharon maker who learned the craft from working in a chicharon factory in Manila. At first, his employer’s business was doing well until vices got in the way and blew his fortune away. That left Antonio, who had to feed seven children, jobless.

Out of nothingness, the Department of Social Welfare and Development (DSWD) through its Self-Employment Assistance-Kabuhayan (SEA-K) program came to Antonio’s rescue. DSWD found him qualified to avail of its loan assistance, which is payable within two years.

Initially, the DSWD granted him P4,000.00 as capital seed fund in 1995 to start a livelihood. Without an iota of hesitation, Antonio immediately began making chicharon, applying his knowledge on chicharon making he learned from his former employer. His chicharon tastes good and sells briskly in the market. Thus, in less than two years, Antonio was able to fully pay his loan and got some savings as well.

MRD Special Chicharon

Antonio named his product “MRD Special Chicharon.” MRD stands for the names of his seven children, consisting of two daughters and five sons, and his family name, Daboda. All the first names of his two daughters start with letter “M” and his five sons with letter “R.” They are Mary Ann, Marissa, Rizalino, Renan, Remar, Reneboy and Regie. And they are all engaged in chicharon business.

Industrious children

DSWD-Zamboanga del Norte Provincial Team Leader Alex Sabal could not help but express admiration for Antonio’s children, saying “they are all level-headed and industrious – always helping their parents in any way they can. All his children take part in all the processes in chicharon making up to marketing.”

Decent homes

As the years passed by, Antonio was able to build a house made of cement and galvanized iron. Unlike his “all in one” shanty before, his house is now spacious with living room, bedrooms and kitchen. His married children have their own decent homes, too.

Antonio and his married children were also able to acquire residential lots from the proceeds of their spicy and crunchy chicharon.


Out of town markets

People who have tasted MRD Special Chicharon would ask for more owing to its appetizing bite; it is well-prepared with no traces of stench from cow or carabao rinds. “A hundred bites follow after your first taste of MRD chicharon,” said a regular buyer interviewed by PIA.

Antonio’s wife, Walirica, told the PIA that MRD chicharon is now being sold in major grocery stores not only in the cities of Dipolog of Dapitan but also in the cities of Oroquieta, Ozamis, Tangub, Iligan, Cagayan de Oro, Dumaguete and Cebu, and in the municipalities of Molave in Zamboaga del Sur and Ipil in Zamboanga Sibugay.

Walirica, who keeps record of sales, said the MRD chicharon is now earning an average monthly gross income of P227,000.00.

Delivery vehicles

To facilitate marketing of chicharon to neighboring towns, cities and provinces, Antonio decided to buy motor vehicles to deliver his products to his customers. He first bought a motorcycle. As the demands for his chicharon kept growing, he also kept adding more motorcycles and finally four-wheel vehicles.

Presently, Antonio has six motorcycles, a multi-cab and a delivery van which are being used to transport his products to the different parts of Zamboanga del Norte, Zamboanga del Sur, Zamboanga Sibugay, Misamis Occidental, Lanao del Norte and Misamis Oritental.

Twist of fate

Antonio’s former employer who lost his chicharon business to vices had one time become one of his workers. He, however, did not stay there for long as he decided to again try his luck somewhere else and no more information about him since then.

For his part, Antonio vowed to continue seeing his business grow as he could not afford to lose this once-in-a-lifetime opportunity for him and his family to taste a better life that came about through the help of DSWD’s SEA-K program coupled with sheer hard work, perseverance, frugality and prayers. (FPG/PIA-Zamboanga del Norte)