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Saturday, May 30, 2015

Over 2,000 benefit from DTI-9’s Mobile Diskwento Caravan

By Michael Vincent D. Cajulao

ZAMBOANGA CITY -  The Department of Trade and Industry-9’s Mobile Diskwento Caravan held on May 11-17 served over 2,000 beneficiaries from all over the region.

DTI-9 Regional Director Dr. Sitti Amina M. Jain said reaching the people in far flung areas who are oftentimes deprived of the basic services is the heart of the Mobile Diskwento Caravan.

“The major objective is really to reach out to the rural municipalities for them to have easier access to basic commodities at discounted prices. This activity should be held where the real beneficiaries are. It’s in the rural communities with the indigents as our target beneficiaries, and we did it. We are very happy to have served them,” Dir. Jain said.

Michael Vincent D. Cajulao, regional information officer said the caravan started in Barangay Labuan, Zamboanga City, then to Siay, Zamboanga Sibugay, next stop was Siayan, Zamboanga del Norte, and finally in Sominot, Zamboanga del Sur.

A tremendous success, the activity generated a total sales of P501,791.50 with 2,179 individuals served during the caravan, mostly indigents and 4Ps beneficiaries.

The team was headed by DTI-9 Consumer Welfare Division Chief Ceferino J. Rubio.

The Mobile Diskwento Caravan’s success was also due to the participation of three distributors from Zamboanga City namely PERMEX for the canned sardines, LB Supermarket for the basic and prime commodities, and Z.C. Century Trading for the school supplies.