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Monday, April 20, 2015

PCW formulates documents for quality, fair, gender-sensitive reporting

By Alma L. Tingcang

IPIL, Zamboanga Sibugay – The Philippine Commission on Women (PCW), in collaboration with the Presidential Communications Operations Office (PCOO) and other member agencies of the Gender Equality for Media has formulated set of documents, “Towards a Gender Fair Media,” that seek to transform public perceptions and eliminate biases  and stereotypes about women and men in our society.

Ms. Remedios Ignacio-Rikken, PCW Chairperson said these key documents are: Code of Ethics for Media, Guidelines to Protect Women from Discrimination in Media and Film, and Gender Equality Guide were formulated to support the implementation of Republic Act 9710, otherwise known as the Magna Carta of Women.

The core of ethics is to do no harm to women in the language and images that the media show.

It also outlines the pivotal role of media as an educator and shaper of public opinion and highlights the importance of upholding standards and ethics, according to Rikken.

PCW invites government and private media practitioners, journalism and communication students, and other interested parties to use “Towards a Gender Fair Media” as a guide to promote a better and fairer perspective of women in media, in support of the goals of gender equality and women empowerment.

Citing that Filipino people deserve to get quality and fair news reporting, radio and TV programming, print ad and film content, Rikken called on everyone to do his share  in making the country’s media landscape gender fair.