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Tuesday, April 14, 2015

DTI-9 beefs up preparation for 2015 ZAMPEX Trade Exposition

By Emmanuel D. Taghoy

IPIL, Zamboanga Sibugay – In preparation for the Zamboanga Peninsula Trade Exposition (ZAMPEX) 2015 this coming October, the Department of Trade and Industry (DTI)-9 has conducted a series of product development clinics in the region.

Just recently, some 10 micro, small and medium enterprises (MSMEs) from the different towns in Zamboanga Sibugay province were taught on product packaging, including labeling and designing at the Universidad de Zamboanga-Ipil Campus.

Mr. Roel C. Catimbang, supervising trade and industry specialist of DTI-9 said the assistance to the entrepreneurs would help them come up with appropriate and better product labels and designs to become more appealing in the market.

“Product design and development is a sub-component of trade development and promotion where new or improved products are developed, or product labels and packaging are improved for these products to be responsive to market needs and requirements,” he said.

According to Catimbang, in a weeks’ time DTI-9 would be able to visit the key cities in the region for phase one of the product development 2015.

“With product innovation, the champion products of Region 9 like rubber, abaca, coconut, mango, seaweeds, and bottled sardines will stand out from the rest,” he added.

At least 80 exhibitors are expected to join the ZAMPEX 2015, which will be held in the Convention Center of Garden Orchid Hotel, Zamboanga City on Oct. 8-11, 2015.

Dubbed the largest trade fair in the region, ZAMPEX 2015 is an initiative of DTI-9 in collaboration with the ZamPen SME Core Group.