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Tuesday, April 7, 2015

ABS-CBN-Zambo staff undergo climate change adaptation seminar

By Dominic I. Sanchez

ZAMBOANGA CITY – Personnel of ABS-CBN Zamboanga on Tuesday (March 31) last week underwent a seminar on climate change adaptation and mitigation conducted by the Philippine Information Agency (PIA) in the effort to intensify the dissemination of information on this issue to the general public.

“Climate change is real, and its effects are manifesting through abnormal weather phenomena,” said PIA Zamboanga Information Center Manager Dave Malcampo. “We, as media practitioners must take the lead in disseminating information to better equip the public on how to best be prepared.”

The seminar participants, which include ABS-CBN executives, field reporters, news anchors and production staff were asked to evaluate their level of awareness and involvement in the advocacy on climate change adaptation. It was learned in this exercise that most of them had limited knowledge on climate change.

“As a newsman, I have covered several incidents of floods and other weather phenomenon here as well as the destruction and harm brought by them, but I realized that what I know about the root causes of these events is very little,” shared veteran journalist Noning Antonio. “We have to know more about being prepared to save ourselves and other people from typhoons and the like when they come.”

The participants have agreed that it is time to step up their efforts in sharing information on climate change, considering that ABS-CBN, one of the country’s network giants has a wide reach all across the archipelago.

“ABS-CBN must play a lead role in this climate change issue,” said station manager Soraida Edris-Infante. “We have to share what we learned in this seminar to the public to open their eyes toe the reality of climate change, much as it has opened our own eyes.”