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Thursday, January 29, 2015

PIA-9 bares 2014 CCAC accomplishments

By Franklin P. Gumapon

PAGADIAN CITY – In keeping with the government’s goal of protecting the public against the adverse effects of climate change, the Philippine Information Agency (PIA)-9 has partnered with the Department of Environment and Natural Resources (DENR)-9 in drumming up people’s awareness on the new weather phenomenon brought about by global warming.

Right after the formal launch of the Climate Change Advocacy Campaign (CCAC) on July 18, 2014, PIA-9 went full swing in its campaign through press releases, school and barangay forums, training-workshops, radio programs, online posting of situation reports and airing of “Nagbabago na ang Panahon, Panahon na para Magbago” radio and TV plugs.

Some 73 CCAC forums were conducted in identified flood-prone areas in the provinces of Zamboanga del Norte, Zamboanga del Sur, Zamboanga Sibugay, Basilan Province including the cities of Dapitan, Dipolog, Isabela and Zamboanga.

PIA-9 has also organized 13 youth groups called “I am Climate Change Resilient-Youth” comprising high school students throughout the region to initiate/undertake programs supportive of the CCAC campaign.

More or less 80 news and feature articles on climate change were written and published in regional papers, PIA web page, blogspot and 1Mindanao e-magazine.

To popularize climate change advocacy among indigenous peoples (IP) in the region, five journalistic writing workshops were conducted with IP college students as participants.

PIA-9 personnel also actively joined and provided full media coverage to the three tree planting activities conducted by the different units of the Philippine Army (PA) at barangays Navala and Tinotungan in Tukuran, Zamboanga del Sur and Imelda, Zamboanga Sibugay.

Moreover, PIA-9 in partnership with the Department of Social Welfare and Development (DSWD)-9 conducted two media tours in three of the 13 Convergence Initiative Program for Poverty Alleviation (CIPPR) areas in Zamboanga del Norte that were implementing the National Greening Program (NGP) with Pantawid Pamilyang Pilipino (4Ps) recipients as target beneficiaries.

To drum up public awareness on climate change issues, PIA-9 also caused the airing of “Nagbabago na ang Panahon. Panahon na Para Magbago radio and TV plugs all over the region. As monitored, the said plugs were aired 718 times over local radio/TV stations.

For this year, 2015, PIA-9 is preparing for another round of partnership with DENR-9 in climate change advocacy campaign.