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Sunday, May 6, 2012

“Fruit, vegetable hunting game” marks DXNO-FM 1st year anniversary in Basilan


by Rene V. Carbayas
                       
ISABELA CITY, Basilan, May 6 (PIA) – It is a classic egg-hunting game with a twist. The nutrition radio station DXNO-FM Radyo Komunidad de Isabela City in Basilan marks its first year anniversary last April 25 with fruit-vegetable hunting.
  
Locally termed as “Buskahan frutas y gulay na diferentes Barangay” (Fruit and vegetable hunting in the different Barangays), the game was conceived to keep up with the radio station’s mission of promoting health and nutrition in the city.

Station Manager Richard Falcatan disclosed that the successful conduct of the egg-hunting game during the Easter Sunday prompted his staff to adopt the idea and that this time DXNO listeners will hunt for vegetables and fruits instead.

“The activity will promote awareness on the health benefits that fruits and vegetables can provide,” Falcatan stressed.

The fruits and vegetables were placed or hidden at specific landmarks and strategic areas in most of the 45 barangays in Isabela City, like chapels, barangay hall, waiting sheds, including establishments, such as vicinity of banks, fast-food center, and schools.

Reporter and radio anchor Hyper Jay explained that instructions and clues were aired over the station and listeners were asked to locate and bring the fruit or vegetable to the station where finders, in turn, were interviewed about the health benefits of the item found.

At least 46 out of 50 fruits and vegetables were found and winners received a cash prize of P150.00 each plus a wall clock.

DXNO-FM radio station was formally launched last April 25, 2011 in time with the city’s founding anniversary. The establishment of the community radio station was made possible through the support of the National Nutrition Council, the United Evangelical Church of Isabela, and the local government of Isabela under the leadership of Mayor Cherrylyn Santos-Akbar.

Aside from promoting health and nutrition, the radio station provided the venue for the different government agencies, including non-government organizations, to promote their respective programs and activities through broadcast media. (RVC/PIA-9 ZBST)