By
Alma L. Tingcang
IPIL,
Zamboanga Sibugay – The Philippine Commission on Women (PCW),
in collaboration with the Presidential Communications Operations Office (PCOO)
and other member agencies of the Gender Equality for Media has formulated set
of documents, “Towards a Gender Fair Media,” that seek to transform public
perceptions and eliminate biases and
stereotypes about women and men in our society.
Ms.
Remedios Ignacio-Rikken, PCW Chairperson said these key documents are: Code of
Ethics for Media, Guidelines to Protect Women from Discrimination in Media and
Film, and Gender Equality Guide were formulated to support the implementation
of Republic Act 9710, otherwise known as the Magna Carta of Women.
The
core of ethics is to do no harm to women in the language and images that the
media show.
It
also outlines the pivotal role of media as an educator and shaper of public
opinion and highlights the importance of upholding standards and ethics,
according to Rikken.
PCW
invites government and private media practitioners, journalism and
communication students, and other interested parties to use “Towards a Gender
Fair Media” as a guide to promote a better and fairer perspective of women in
media, in support of the goals of gender equality and women empowerment.