By Emmanuel D. Taghoy
IPIL, Zamboanga Sibugay – In
preparation for the Zamboanga Peninsula Trade Exposition (ZAMPEX) 2015 this
coming October, the Department of Trade and Industry (DTI)-9 has conducted a
series of product development clinics in the region.
Just recently, some 10 micro, small and
medium enterprises (MSMEs) from the different towns in Zamboanga Sibugay
province were taught on product packaging, including labeling and designing at
the Universidad de Zamboanga-Ipil Campus.
Mr. Roel C. Catimbang, supervising trade
and industry specialist of DTI-9 said the assistance to the entrepreneurs would
help them come up with appropriate and better product labels and designs to become
more appealing in the market.
“Product design and development is a
sub-component of trade development and promotion where new or improved products
are developed, or product labels and packaging are improved for these products
to be responsive to market needs and requirements,” he said.
According to Catimbang, in a weeks’ time DTI-9
would be able to visit the key cities in the region for phase one of the product
development 2015.
“With product innovation, the champion
products of Region 9 like rubber, abaca, coconut, mango, seaweeds, and bottled
sardines will stand out from the rest,” he added.
At least 80 exhibitors are expected to join
the ZAMPEX 2015, which will be held in the Convention Center of Garden Orchid
Hotel, Zamboanga City on Oct. 8-11, 2015.