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Friday, March 27, 2015

Bizwomen to fellow women: Take lead role in business like male counterparts

By Dominic I. Sanchez

ZAMBOANGA CITY – Successful businesswomen from different cities in the region encouraged other women to start up their own business and take lead roles like the male counterparts.

Five women-entrepreneurs were on Tuesday (March 24) gathered by the Department of Trade and Industry (DTI) at the Garden Orchid Hotel here to share with the media, and with the public their experiences as businesswomen and how they were able to succeed in their fields.

“Women are now in the same footing as men, and this opens up more opportunities for us to achieve,” shared Jocelyn Gaso, a bottled sardines manufacturer and exporter from Dipolog City. “We should not allow ourselves to always remain behind the shadow of the men.”

Gaso has been supplying “Spanish” sardines in 17 Robinsons branches nationwide and has been a recipient of many trainings. “I’m a nurse by profession and I knew nothing of sardines manufacturing,” she said. “However, I encouraged myself to learn.” She is confident that if ever the time comes when her employees would leave, she would still be able to continue the business.

The other women attending the said gathering were Mercedes Lourdes Quisumbing, president of the Pagadian Chamber of Commerce and Industry Foundation, Inc., Ma. Theresa Alano of Basilan Estates, Inc., Angelita Ilul of Angie’s Yakan Cloth-Zamboanga City and Maricel De Leon, a real estate developer in Ipil, Zamboanga Sibugay.

Ilul, on the other hand, said that she is grateful for the trainings conducted by DTI. Ilul has been attending free DTI trade fairs yearly to promote her Yakan products, and more and more customers have been enticed by the beauty of the products especially those coming from the hotel and interior design industries.

Like Ilul, Gaso also shared her gratitude to DTI for helping her promote her business. “Whenever they invite me for a training, I find no reason to pass,” she said, adding that she owes much of her success to said trainings and trade fairs.

Gaso emphasized that women should see themselves as men’s equal. For her part, she and her husband have continuously and successfully manage their business together. “We are equal,” she said.

Basilan Estate’s Ma. Theresa Alano likewise said she did not see men as threat in business, but rather as partners. Alano has been a successful dealer of mango and copra products.

Alano shared that she observes many women are still exploited. “We have the laws, but the challenge is ensuring that these laws are implemented,” she said.