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Thursday, February 28, 2013

DENR-IX strengthens its information arm

By H. A. Ascura

PAGADIAN CITY - The Department of Environment and Natural Resources (DENR) Region IX, recently conducted a three-day orientation workshop and action planning on its  CY 2013 priority programs for information, education and communication (IEC) campaign for designated information officers region-wide held at the Bay Plaza Hotel, this city.
Representing Regional Executive Director (RED) Arleigh J. Adorable during the opening ceremonies,  Administrative Division Chief Benjamin A. Rubia encouraged participants to develop their communication skills and acquire a comprehensive understanding of the Department’s program thrusts.

“As information officers, the alignment of DENR programs towards President Benigno C.  Aquino’s societal goal,   integrity in the environment and climate change mitigation and adaptation must be clearly spelled out by you to the people” Rubia added.

Earlier, RED Adorable said the activity was undertaken in line with the Department’s mandate to conduct  IEC advocacy campaign to  all  stakeholders and the general public.

“As technical personnel and now newly designated information officers, there is a need to orient them on the different priority programs and projects and to equip them with the necessary knowledge and skills in order for them to be fully functional information officers,” Director Adorable said.

Aside from the orientation on the 2013 priority programs and projects of DENR, the participants also took a basic course in news writing and on photojournalism. Towards the end, they formulated and submitted their IEC action plan for implementation in their respective Provincial or Community Environment and Natural Resources Offices.

Topics discussed during the three-day activity include: Strategies in Communicating  DENR’s programs and projects; Adopt-An-Estero & Solid Waste Management; Public Land Titling  under Land Patents; National Greening Program; Forest Land Use Planning; Philippine Reference System of 1992; Adopt-A-Mojon Program; Web Media Management, Biological Diversity Conservation & Sustainable Development; Geo-hazard and Responsible Mining;  and Climate Change:  Mitigation  and Adaptation Strategies.

The news writing course was handled by Philippine Information Agency (PIA) IX Assistant Regional Director Franklin P. Gumapon, while photojournalism was tackled by Zamboanga del Sur Information Center Manager Claro A. Lanipa. (PIA9)