By Noemi B. Edaga
PAGADIAN CITY -- At the fore of Hallyu’s phenomenon are the
combined efforts of Korea Creative Contents Agency (KOCCA), Ministry of Foreign
Affairs and Trade (MOFAT), Korea Tourism Organization (KTO) and Korea
Foundation (KF) among others.
Wikipedia said Hallyu (or Korean wave) refers to the significant increase in the popularity of South Korean entertainment and culture starting in the 1990s, in Asia, and more recently in other parts of the world.
While KOCCA is focused in the promotion of the efficient growth and development of domestic creative content industries, MOFAT keeps its focus in achieving “Global Korea.’
KOCCA specializes in a variety of content such as broadcasting, games, animation, comics and character licensing to expand the reach of the Korean wave; MOFAT compliments KOCCA by advancing its diplomatic priorities.
Another force that contributes to Hallyu globalization is the Korea Tourism Organization (KTO). This office is tasked to promote Korea as tourist destination since 1980.
Combined all together, KOCCA, MOFAT,KTO and KF are the forces that makes Hallyu a global phonomenon.
The recent ASEAN media delegation visit to the ASEAN-Korea Center had Globalization of Hallyu as its theme. Under this exchange program, Secretary General Ambassador Chung Hae-Moon exchanged views with ASEAN delegation on the outlook of ASEAN-Korea relations and globalization of Hallyu or Korean wave.
Needless to say, the outlook of ASEAN-Korea relations and globalization of Hallyu is achieved as evident in the patronage of Korean tele drama, artists, fashion, music, dance and comics by ASEAN member countries.
For one, the Philippines picked Korea as the shoot location of “Kimmy Dora,” a Filipino comedy film written by Chris Martinez directed by Joyce Bernal and played by Eugene Domingo. (NBE/PIA9)