PAGADIAN
CITY - At the fore of Hallyu’s phenomenon are the
combined efforts of Korea Creative Contents Agency (KOCCA), Ministry of
Foreign Affairs and Trade (MOFAT), Korea Tourism Organization (KTO) and Korea
Foundation (KF) among others.
While KOCCA is focused in the promotion of the efficient growth and development of domestic creative content industries, MOFAT keeps its focus in achieving “Global Korea.’
KOCCA
specializes in a variety of content such as broadcasting, games, animation,
comics and character licensing to expand the reach of the Korean wave; MOFAT
compliments KOCCA by advancing its diplomatic priorities.
Another
force that contributes to Hallyu globalization
is the Korea Tourism Organization (KTO). This office is tasked to promote Korea
as tourist destination since 1980.
Combined
all together, KOCCA, MOFAT,KTO and KF
are the forces that makes Hallyu
a global phonomenon.
The
recent ASEAN media delegation visit to the ASEAN-Korea Center had Globalization of Hallyu as its theme.
Under this exchange program, Secretary General Ambassador Chung Hae-Moon
exchanged views with ASEAN delegation on the outlook of ASEAN-Korea relations
and globalization of Hallyu or Korean
wave.
Needless
to say, the outlook of ASEAN-Korea relations and globalization of Hallyu is achieved as evident in the
patronage of Korean tele drama, artists, fashion, music, dance and comics by
ASEAN member countries.
For
one, the Philippines picked Korea as the shoot location of “Kimmy Dora,” a
Filipino comedy film written by Chris Martinez directed by Joyce Bernal and
played by Eugene Domingo. (NBE/PIA9)