ISABELA CITY, Basilan, May 22 (PIA) – The
Publishers Association of the Philippines, Inc. (PAPI) announced the holding of
the 2012 Midyear Media Conference, Awards Presentation and election of new
officers on June 23, 2012 at the Makati Sports Club, Makati City.
With the theme “Shaping the Future of News
Publishing in the Philippines”, the forthcoming event will bring together
community, provincial and regional newspaper publishers, editors, media
practitioners and press freedom advocates to tackle the problems and challenges
confronting the publishing industry and to learn new ideas, concepts, measures,
latest methods and applications, and best practices which help boost
sustainable media growth through increase viability and profit.
The topics up for discussion in the media
event may include 1) Taking news publishing to the next level; 2) Drawing
revenues in print and digital media; 3) Role and impact of technology in
today’s competitive media market; 4) Innovative editorial products which create
new revenue streams; 5) The future of newspaper advertising; 6) Reinventing the
newspaper for the digital era; 7) Global media trends; 8) Investigative
journalism and media credibility in the countryside; 9) New business models for
news; 10) Managing the news room in the Social Media era; 11) Strategies that
generate On-Line ads revenue; and, 12) New press technology: Fighting decline
in print circulation.
The scheduled executive session of publishers
and editors will focus on today’s various socio-politico-economic and
environmental issues and concerns, such as, the looming energy crises, rising
poverty, environmental degradation, graft and corruption in the government
service, increasing lawlessness, unemployment, civil unrest and other pressing
issues that should be brought to the fore by the working press for the public
to know and the government to address.
Highlight of the event will be the
presentation of awards to outstanding advocates of press freedom, outstanding
national and local officials, newspaper publishers, and media practitioners in
the national and regional levels for their valuable contributions to the media
industry and national welfare and interest.
The daylong affair will be capped by the
election of 2012 PAPI officers followed by a dinner fellowship and awards
presentation.
Some 300 publishers, editors, journalists in
various fields, including those in broadcast, print, digital governance and
press freedom advocates are expected to attend.